It’s Not About You
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ABOUT THE PROJECT
While it may seem that getting healthy is doing something for yourself… it’s more than that. Our health is not just about us, it’s about the ones we love. The video emphasizes that we can seem healthy on the outside, but if we’re not eating the right foods and exercising, appearances are deceiving. But the main message we wanted to convey is that being healthy is not just doing it for ourselves but those who care about us.
Creative Direction
We’re first introduced to the main character as she is rushed to the hospital. After a discussion with her doctor, the first place she goes is to meet with a personal trainer. From there it’s a trip with her daughter to the produce aisle in the grocery store, followed by a healthy, delicious meal with her extended family. Titles fade in and out to reinforce the message.
THE STATS
Project Title: it's not about you
Category: trailer
Location: Downtown Los Angeles, USA
Duration: 42 seconds
Delivery Format: youtube
Our Role
select clips and cut together
sound design
motion graphics
Lighting & Direction
Video Editing & Motion Graphics
Color Grading for a Neo-Noir Look
Behind the Scenes
We filmed across 3 different urban backdrops, incorporating elements of neon lighting, handheld camera movements, and slow-motion scenes to amplify the emotional core of the track. With a limited production window of 2 days, our team managed to maximize every frame using strategic lighting and dynamic camera setups.
OUR TOOLBOX
PLATFORM
DAVINCI RESOLVE
EFFECTS
SAPPHIRE
Shared widely on TikTok & Instagram
Boost artist’s subscriber count by 25%
Gallery
Let’s Turn Your Vision Into Cinematic Reality
Let’s Turn Your Vision Into Cinematic Reality
From concept development to post-production, we craft cinematic experiences that captivate and inspire. Let’s create something extraordinary together.
